Obvious trends in wedding photography include the move to all-digital
but I'm sure that many other photographers will give their
insight on that topic. (Including buying digital cameras that really
won't last for too long due to low-end construction (but, Hey, the
price was right!) Plastic bodies and such.
Not good with heavy lenses
over the long haul.)
One trend that I'm trying to push out there is the
"try before you
buy" method of booking a photographer
(I'm afraid this will not be
well received by my photographic colleagues.)
In all of my mailings I'm asking if it doesn't make sense
bride and groom to try out their photographer
and his/her shooting
style before they book.
All cars look great on the showroom floor,
but they don't always perform as well as they look when you get
them on the road. In a similar manner, all photographers look good
in their office with their selected samples, but they may not perform
as well as on the wedding day for that particular couple.
We've developed a marketing strategy that says
"Look, let us photograph
you at a nearby location of your choice
(NOT in the home field advantage
to see if you like the way we interact with you
and if you
like the photos of our session.
Then, if you like us, you can book
If you don't, you still get some nice photos out of the experience."
Can this waste a lot of photographer time? Yup !!!
Can it closes deals? Yup!!!!!
Will I continue this through the 2003 wedding season?
Just thought that I would write about the trend to digital.
had quite a few brides that are booking into 2003 ask for digital
photography coverage. The big draw is that they seem to realize
that the photographer can take many more photos at their wedding
and that their selection of great images can be substantially larger
with digital than with film. Many more are also asking for all of
their images on a DVD show in place of the standard "proof" book.
One of the BIG issues is, however, they still want the ability to
have a wall portrait made of any image they choose. This implies
that the photographer needs to use a camera with a significant number
of pixels and expose the image properly so that there is no pixilization
nor aliasing when the image is enlarged. This could be a challenge
in some cases.
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